StartupCamp Sydney II Schedule

Friday, Jan. 16th

Time	Event
6:00PM	Arrivals and Registration
	Register at the door and receive your nametag, leave your laptops and iPhones and blackberries alone for a while and meet some people.
6:15PM	Dinner Served - sponsored by SimpleSponsorship.com
7:00PM	Official Kick-off and Welcome
	Don't be fashionably late! Miss this and you miss some crucial info. You also end up in the miscellaneous team as team assignments are made at this time. :)
7:30PM	Team-Assignments and Setup
	You will be assigned a team number and find the table with that number. Meet your team and setup your laptops and network.
8:00PM	Team Brainstorming - warmup session
	Instructions for this exercise will be given at the time
8:30PM	Team-Brainstorming
	Instructions for the session
9:30PM	First Round Pitches - 3 per team
	Instructions for the session
10:30PM	Final Idea and Domain Chosen/Registered, Second Round Pitches
	Instructions for the session
11:00PM	Development starts!

Saturday, Jan. 17th

Time	Event
9:00AM	Breakfast served - sponsored by CarbonFreeSolutions.com
9:00AM	Logos, boilerplate, about us, contact info, rough draft of investor pitch completed
	Logo - Your logo needs to be ready and loaded onto your team page on the wiki
	Bios - Short bios for each team member need to be on the wiki example
	The about us and contact info needs to be on your site when it goes live for the soft launch
10:00AM	"How to Talk to the Press" by Kathryn Small
12:00PM	Lunch at Alexandra (off-site) - sponsored by HiiveSystems.com
2:00PM	Soft Launch of Site
	Your site has to be active on the actual domain name and feature at least the logo, about us and contact info and a very buggy incomplete version of your product
2:00PM	Press Releases Completed, Press List Compiled, Get Group Photo Taken
	A press release about the impending release of your product that will dominate the world is ready and you've compiled a 300-page press list. You also have a plan of other innovative ways to promote the launch and to get as many people possible to come watch the launch online, use your product and/or write articles about it. Think outside the box here and feel free to collaborate with other teams or call in favors from partners or friends that are CEO of Fairfax or design the google algoritm.
3:00PM	Send out Press Releases (each team sends their own)
	All your press releases are sent and other crazy ploys to attract attention have been implemented.
6:30PM	Dinner served - sponsored by EvansCorp.com
8:00PM	Code Freeze, prepare for Press Launch and Demo
	Coding STOPS! This is the hard deadline. Your site needs to be live and working.
9:00PM	Launches and Demos to Press, Party!
	Each team has maximum 5min (and you will be cut off and this includes fumbling with laptops, etc) to pitch and give a live demo of their product. After this there will be 2-3mins in which the press can ask questions. This pitch is NOT for investors. This is where you get the world excited about your invention
10:30PM	Sleep/Work as needed - code, work on presentations, go home, sleep or party

Sunday, Jan. 18th

Time	Event
9:00AM	Arrange your own breakfast
9AM-12PM	Finishing Touches/Practice for Investor Pitches
	Make sure you practice your pitch a fair few times. Ideally, have the pitch and slides ready before 10 AM so you get plenty on time to practice and refine. Each pitch will be 5 min. max and should cover the points in the "Tips for a great pitch" link below. Remember to have fun with it!
	Tips for a great pitch
12:00PM	VCs arrive, Final Pitches
2:00PM	Networking, Clean-up, Final Touches!